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Branding is a type of scarification done with a heated piece of metal, which is used to burn a symbol into the skin. The resulting scar will make the symbol permanent. A brand is said to hurt less than expected, burning for a second until the nerves are burnt away. There is a long healing period, however, during which the brand can very sore, especially if its on a part of the body that flexes.  Definition from Body Jewellery Shop